After a rather despondent end to the working day yesterday things took a turn for the better when it was announced that we nave secured the London 10k road race. That means that we are supplying two satellite units to provide video connectivity to the event, good news. This was improved when a further 'demo' event was secured.
The identified approach, for me, to call as many TV and film productions worked in as much that I got through to nobody and failed to connect at all. This approach is a great idea and we only need one major production to support ourselves for some time but the input and effort required to penetrate this rather woolly and indecisive world of the broadcast industry is too much. Instead an approach is needed to markets that need and indeed require immediately our services.
Saying that, there is still a very real and immediate need for video contribution at a rate and service cheaper and better than the established, conventional providers such as SIS or Arqiva, we can do that.
I now have a better idea of what is required to succeed.
In the words of Madness...'Tomorrow is just another day'
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